Goal:
Lenovo needed a location that featured their X1 line of products where visitors could request more information.
Solution:
We wanted to build an eye-catching location as an end-point to the Beastly Threats Campaign. The site needed to have an easy way to quickly compare the products, explore features, and see what type of person each device would be best for. We put an accordion comparison chart on the first page for easy access. Once users select a specific product, they can choose to explore product features, or the personas that each device is built for.
Interactions:
Examples of screen interactions, done in Principle.
Desktop Screens:
A selection of screens from the microsite. You can explore the live version here.
Mobile Screens:
Results:
The client was very happy with both the final solution and the number of leads generated from the microsite.
